Improve Fundraising Outcomes Using ATO Data

AUD$0.00 +GST

For many non-profit organisations, identifying useful benchmarks for fundraising performance remains a constant challenge. This webinar will present what are arguably the most credible benchmarks available that do not rely on surveys or narrow data sources. These benchmarks are useful insofar as they provide the most objective reference for assessing your current fundraising program performance and determining what changes you can make to improve your program.

The data and analysis insights presented in this webinar are drawn from ATO data sources that offer considerable credibility.


This webinar is for anyone in fundraising from new staff through to experienced practitioners, executive leadership and board members.


We will show you:

  • How the change in data over time can be used to judge if your program is achieving results consistent with taxpayer donation activity during the same time
  • How the data can be used to rate and rank the potential of your supporters in a way that enables your organisation to use fundraising resources more efficiently and effectively
  • How to use this information as a benchmark to identify potential improvements in particular parts of your fundraising program


This webinar was recorded in November 2016.

Duration: approx. 40 minutes

This training is available!

Additional information

On-Demand Webinar FAQ

What will I receive with an On Demand Webinar?
Once you have finalised your On Demand Webinar purchase, you will receive by email instructions to download the material used during the webinar which consist of at least the PDF of the presentation and the video recording of the webinar.

Am I able to ask questions to the presenter?
Yes, you can ask questions to the presenter. You can email and we will forward your question to the presenter. Alternatively, you will get the presenter's contact details at the end of the presentation.

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