What is Fundraising Strategy Webinar

AUD$0.00 +GST

The words ‘strategy’ and ‘strategic’ are arguably among the most misused words in management and leadership. In fundraising practice, as with many other areas of specialty, the use of ‘strategic’ as an adjective or label often occurs and usually implies something better than what might otherwise be the case.

But ‘strategy’ and ‘strategic’ are often poorly or incorrectly used as labels.

A document referred to as ‘Strategic Plan’ is sometimes a collection of objectives and broad statements – which are fine – but do they really constitute a genuine ‘strategy’?

People will often express their aspiration for improvement as “We need to be more strategic about our fundraising” … but what does this really mean? What are the implications of developing and implementing genuine strategy?

People sometime say “We use a number of fundraising strategies here such as direct mail, events, major gifts … etc” but direct mail, events, major gifts are not strategies at all. They are different types of fundraising activities. Strategy is something else entirely.

So what is a strategy? Can you define what the word means in 25 words or less?

What is it that sets ‘fundraising strategy’ apart from anything else in fundraising?

Any fundraising organisation would benefit by improving their fundraising strategy, no doubt, but where do you start?

After you have developed the best plan and strategy imaginable … the whole effort can still crumble through poor implementation and discipline … so what can fundraisers do to avoid that?

This webinar:

  • explores the meaning and implications of strategy and being strategic
  • outlines the elements of fundraising activity and practice that are required to develop strategy
  • explores a process of developing a strategy (or strategies) that will improve fundraising practice and performance
  • outlines ways of dealing with some of the common pitfalls of implementing plans and strategies

Webinar attendees will acquire a much better understanding of the meaning, development and implementation of fundraising strategy, providing an opportunity for greater improvement in their organisation’s fundraising practice and performance.


This webinar was recorded in November 2015.

Duration: 60mn

This training is available!


Additional information

On-Demand Webinar FAQ

What will I receive with an On Demand Webinar?
Once you have finalised your On Demand Webinar purchase, you will receive by email instructions to download the material used during the webinar which consist of at least the PDF of the presentation and the video recording of the webinar.

Am I able to ask questions to the presenter?
Yes, you can ask questions to the presenter. You can email training@AskRIGHT.com and we will forward your question to the presenter. Alternatively, you will get the presenter's contact details at the end of the presentation.

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